We are looking for a Paid Media Strategist that have a strong analytical background, be detail oriented, highly organized, with a keen eye for consistency, be solutions oriented and Have worked within platforms including Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads.
Responsibilities
Developing, executing, and optimizing cutting-edge digital campaigns
Align campaign strategies
Providing ongoing actionable insights into campaign performance
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms
Overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research
Requirements
1 – 3 years of hands-on digital marketing experience in paid media
Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs
Understanding of past and current digital marketing and technology trends
Deep knowledge and passion for technology, digital marketing, and innovation
Goal-oriented and self-motivated individual with excellent communication skills and focus
Drive to deliver and exceed performance goals
Proactive, collaborative, and results-driven work style
Nice-to-haves
A deep understanding of digital marketing tactics across channels including SEO, social, email, PR etc.
Experience with programmatic platforms
Google Analytics, Adobe Analytics, and Google Tag Manager experience
